According to analysts Netflix is killing Nickelodeon ratings because of the increase of users watching their content via Netflix. Nickelodeon is part of the Viacom Group which is made up of popular channels such as MTV and Comedy Central. The chief officer Ted Sarandos spoke out last week and believes Netflix has not contributed at all towards the decline in Viacom ratings.

In reality Netflix is mostly streaming old content mixed with new content but with most users choosing to watch the older content. As most people know popular broadcaster will check their schedules regularly to coincide with ratings to give you the best viewing experience possible but at times these broadcasters chuck out content that users want to watch and this is where third-party providers like Netflix fill the gap.

This news from analysts seems to miss a lot of points and hasn’t really looked at the bigger picture but maybe this will be an eye opener for Viacom because a lot of users do prefer the older content.